María Elena Rodríguez
Crafting Strategic Marketing Communications that Connect and Inspire
About María Elena Rodríguez
¡Hola! I’m María Elena Rodríguez, a bilingual marketing communications professional with more than 13 years of experience turning strategies into stories that stick. Born in San Juan, Puerto Rico, now based in Miami, I bring a multicultural edge that bridges U.S. Hispanic and general markets.
I’ve worked with brands like AT&T, T-Mobile, Neutrogena, and Jergens—teams that trust me to deliver results. From influencer strategies and PR campaigns to social content, I make sure every message hits the mark. I blend creativity with data, using insights to refine campaigns, measure results, and keep things moving forward.
I’m known for my passion, my ability to keep the ball rolling, and my highly organized approach (digitally, at least—please don’t look at my actual desk). I value people and build relationships with influencers, media, and communities that drive real brand loyalty.
Outside of work, I love to write, spend time outdoors with my family, and practice yoga whenever I can. If you need someone who can turn vision into voice and make an impact that lasts, let’s talk.
If you're looking for someone who can turn vision into voice, connect with audiences across both digital and traditional platforms, and deliver results through culturally-driven storytelling—let's connect.
Brands that have trusted my work:
MY UNIQUE SKILLS
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MULTICULTURAL COMMUNICATIONS & DEI PRACTICES
Experienced in the U.S. Hispanic/ Latinx market and skilled at applying a DEI lens to the U.S. General Market, I know how to adapt messaging across diverse audiences while staying authentic and true to brand values.
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STRATEGIC STORYTELLING & MEDIA RELATIONS
Skilled at public relations and strategic long-form content (i.e. blogs, newsletters, etc) that build trust, keep audiences engaged, and position brands and organizations as thought leaders.
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INFLUENCER MARKETING & PARTNERSHIP BUILDING
Building and nurturing relationships with key stakeholders, influencers, media, and diverse communities, transforming connections into lasting partnerships that amplify brand messages and drive business growth.
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360 CAMPAIGNS LEADERSHIP
From internal communications to high-profile external initiatives, I’m experienced in managing integrated campaigns across PR, influencer marketing, social, and digital—ensuring projects hit KPIs, stay on budget, and deliver results that matter.
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DATA-INFORMED DECISION MAKING
Ensuring projects hit KPIs by bridging creativity with analytics—making sure every initiative stays in motion and delivers on its goals. I leverage real-time insights to refine campaigns, measure impact, and pivot strategically when needed to maintain momentum and maximize results.
RECCOMMENDATIONS:
“Having María Elena as the Account Executive of many of the brands that I managed can only be described as: #bliss! She's organized, always has a plan, is eager to make your life easier, has excellent communications skills, is clear and to the point when briefing and requesting action items. Is professional and tactful when providing feedback, and executes just the right amount of pressure to deliver work of excellence on a timely manner. María Elena is driven, passionate and fierce when it comes to her clients' projects as well as her personal dreams and achievement. She is impressively centered and wise beyond her years. Has an enviable eye for beauty, is extremely demanding with herself, and backs up her ambition with discipline and hard work. She's the perfect combination between being a badass hustler, and the sweetest, big hearted lady you will ever have the pleasure of working with!”
- Edmaris Carazo, ex-coworker at J. Walter Thompson
“Maria Elena is an outstanding communications professional that goes above and beyond when trying to achieve any goal. She is a great teamplayer that takes direction well and has a positive energy when working. It is always a pleasure to work with her in a project cause she is proactive, has strong writing and analytical skills, and works extremely well under high amount of pressure. I highly recommend working with her. She would definitely be an asset to any organization.”
- Betsy Pujols, ex-coworker at Republica Havas
“Maria Elena arrived to J Walter Thompson in a moment that we needed somebody to help us organize and lead 3 client accounts that were growing very fast in the digital department. Not only did she organized the accounts, but she also did it without having direct experience in digital accounts management. She learned very fast about digital processes and always had a big disposition to keep learning and implementing what she learned right away. You could see it day to day.
I would gladly recommend her for any position in marketing, advertising, public relations and digital, because she's a responsible, punctual, intelligent, dedicated and fast learning team player, that will help any team to do a better job and continue to grow.”
- Francisco Jiménez, ex-coworker at J. Walter Thompson
“María Elena is truly an asset to any team. Not only for highly organized skills, but for her always positive attitude. She can solve any problem in the most creative way, always with a smile. Her communication skills are so on point and her optimism always makes her stand out. This girl will make it happen. I will definitely recommend her in any marketing related position.”
- Paola Sánchez, ex-coworker at CoquiLabs
“Her media relations are excellent and the enthusiasm she brings to each and every project is contagious. She is well suited to face any challenge this industry may present. Her sense of responsibility and time management skills are also exceptional. I feel confident recommending her to any team that may benefit from her experience. Maria Elena is an extremely talented professional; everyone here is always happy to collaborate with her.”
- Maria Rosa Collazo, ex-supervisor at Republica Havas
Contact Me!
Interested in my resume? Want specific project examples? Shoot me an email!